Baptiste Lefevre
Major B2C energy, environment & home shows and fairs
As Senior Field & Event Marketing Manager, Group at Austral Groupe Énergie, a French company specialising in photovoltaic solutions and the energy transition, I define and lead the consumer shows and fairs strategy in Réunion, Martinique, Guadeloupe, Mauritius, France and Belgium: 10 to 20 shows per year, stands from 12 to 90 m², 150 to 400 leads per edition and ~€3M/year of business generated.
Key figures
The results of the consumer shows and fairs I lead for Austral Groupe Énergie.
From the show floor to the signed contract
Defined and led the Field & Event Marketing strategy of Austral Groupe Énergie, a French company specialising in photovoltaic solutions and the energy transition, at major consumer energy, environment and home shows and fairs in Réunion, Martinique, Guadeloupe, Mauritius, France and Belgium. Built the annual show calendar and partnerships with organisers, negotiated stand locations, designed stands and their staging with stand builders (lounge areas, product walls, panels, batteries and inverters on display), ran activations and large prize draws to attract visitors, recruited and briefed adviser teams, set up on-site lead capture tools, then followed up with the Sales teams through to signature.
In each territory, I coordinate the Sales, Growth, Marketing, Communications, Legal and Technical teams internally, and organisers, stand builders, carriers and partners externally. Formats range from 12 to 90 m² stands with lounge areas, product demos and large prize draws, for budgets of €5K to €80K per edition (€200K/year) and an audience of 5,000 to 300,000 visitors per edition.
Goals
Generate qualified leads from homeowners, build brand awareness in each territory and turn stand visits into meetings, quotes and signed contracts.
From strategy to execution
The steps I lead for each show and fair, working with the Sales, Growth, Marketing and Communications teams.
Calendar & partnerships
Building the annual show calendar and partnerships with organisers.
Stand locations
Negotiating stand locations at each show and fair.
Stands & staging
Designing stands with stand builders: lounge areas, product walls, panels, batteries and inverters on display.
Activations
Activations and large prize draws to attract visitors to the stand.
Teams
Recruiting and briefing adviser teams.
Lead capture
On-site lead capture tools.
Follow-up to signature
Follow-up with the Sales teams, from meeting to quote to signed contract.
In detail
- Frequency
- 10 to 20 shows & fairs per year
- Production
- 20 B2C shows, fairs & partnerships in total
- Formats
- Stands from 12 to 90 m² · lounge areas · product demos · large prize draws
- Coordination
- Internal: Sales · Growth · Marketing · Communications · Legal · Technical
External: organisers · stand builders · carriers · partners - Locations
- Réunion · Martinique · Guadeloupe · Mauritius · France · Belgium
- Budgets
- €5K to €80K per edition (€200K/year)
- Audience
- 5,000 to 300,000 visitors per edition (B2C)
- Results
- ~€3M/year of business generated · 150 to 400 leads per edition · lead tracking through to signature
The stands in pictures
A selection of the Austral Groupe Énergie stands I led at consumer shows and fairs. All photos on the portfolio.
Know-how
Frequently asked questions
What role at B2C shows and fairs?
As Senior Field & Event Marketing Manager, Group at Austral Groupe Énergie, I define and lead the consumer shows and fairs strategy: annual calendar, partnerships with organisers, stand location negotiation, stand design with stand builders, activations, recruiting and briefing advisers, lead capture and follow-up with the Sales teams through to signature.
How many B2C shows and fairs led?
10 to 20 shows and fairs per year, i.e. 20 B2C shows, fairs and partnerships in total, with stands from 12 to 90 m².
What results from B2C shows and fairs?
Around €3M of business generated per year, 150 to 400 leads per edition and lead tracking through to signature, for an audience of 5,000 to 300,000 visitors per edition.
Which territories?
Réunion, Martinique, Guadeloupe, Mauritius, France and Belgium.
What budgets managed?
€5K to €80K per edition, for an overall budget of around €200K per year.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
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