Baptiste Lefevre
Partner meetings, conventions, openings & seminars
For Speechi (permanent), I designed and produced partner days, conventions and seminars bringing together the company's entire network of partners and distributors, in Lille and Paris: 5 editions, 60 to 80 attendees per edition and budgets of €30K to €60K per edition.
Key figures
The figures of the partner meetings, conventions and seminars I produced for Speechi.
Engaging the partner network
Designed and produced partner days, conventions and seminars bringing together the company's entire network of partners and distributors, in venues chosen for each format: Lille head office, Paris showroom, Hôtel Couvent des Minimes, Mama Shelter Lille, Le Garage coworking space. Programme of plenary talks on strategy and new products, small-group demo workshops, networking time and partner evenings, with full management of invitations, registrations, logistics, suppliers and post-event follow-up.
Each edition brought together 60 to 80 attendees for plenary talks, demo workshops and networking evenings. I coordinated the Sales, Marketing, Product and Management teams internally, and venues, caterers and technical suppliers externally, for budgets of €30K to €60K per edition.
Goals
Engage and retain the partner and distributor network, share strategy and new products, train partner teams and drive indirect sales.
From design to follow-up
The steps I led for each edition, working with the Sales, Marketing, Product and Management teams.
Venues
A venue chosen for each format: Lille head office, Paris showroom, Hôtel Couvent des Minimes, Mama Shelter Lille, Le Garage coworking space.
Plenary talks
Programme of plenary talks on strategy and new products.
Workshops
Small-group demo workshops.
Networking
Networking time and partner evenings.
Invitations & registrations
Full management of invitations and registrations.
Logistics & suppliers
Logistics and supplier management: venues, caterers, technical suppliers.
Post-event follow-up
Attendee follow-up after the event.
In detail
- Frequency
- 1 edition per year
- Production
- 5 editions in total
- Formats
- Plenary talks · demo workshops · networking evenings
- Coordination
- Internal: Sales · Marketing · Product · Management
External: venues · caterers · technical suppliers - Locations
- Lille · Paris
- Budgets
- €30K to €60K per edition
- Audience
- 60 to 80 attendees per edition (B2B)
- Results
- Distributor network loyalty · new product launches
The editions in pictures
A selection of photos of the Speechi partner days and seminars I produced. All photos on the portfolio.
The videos of the projects
Know-how
Frequently asked questions
Which events produced for the partner network?
Partner days, conventions and seminars bringing together Speechi's entire network of partners and distributors: plenary talks on strategy and new products, small-group demo workshops, networking time and partner evenings.
How many editions organised?
5 editions in total, one per year, with 60 to 80 attendees per edition.
Which venues?
In Lille and Paris, in venues chosen for each format: Lille head office, Paris showroom, Hôtel Couvent des Minimes, Mama Shelter Lille, Le Garage coworking space.
What goals?
Engage and retain the partner and distributor network, share strategy and new products, train partner teams and drive indirect sales.
What budgets managed?
€30K to €60K per edition.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
Looking for a Marketing & Communication Manager · Senior Field & Event Marketing?
To run your events, grow your lead generation, strengthen your brand awareness, roll out your field activations, manage your digital strategies and build your communication plans.