Baptiste Lefevre
Street marketing & retail field activations
At Austral Groupe Énergie and as a freelancer for Carrefour, Pichet Immobilier, PAPATO, MATCH, GOCAD Services and Fitcar, I designed and rolled out 80+ operations of street marketing and retail activations: 20 to 40 operations per year, 80 to 200 leads per operation and 10,000+ goodies distributed.
Key figures
The figures of the street marketing operations and retail field activations I rolled out.
Driving traffic to the store
Designed and rolled out street marketing operations and retail activations: velomobiles branded for the Carrefour Sports Clubs Programme (Fitcar ad network), student street marketing on campuses and at metro stations, in-store and car-park activations, tasting workshops, promotional stands in shopping malls and hypermarkets, flyer and goodies distribution.
These operations were run in France, Belgium, Réunion, Martinique, Guadeloupe and Mauritius, at a rate of 20 to 40 per year. I coordinated the Marketing and Sales teams and partner retailers internally, and field teams, hosts and the Fitcar ad network externally, for budgets of €5K to €15K per operation and 1,000 to 5,000 people reached per operation.
Goals
Promote commercial offers, programmes or new concepts, and drive in-store traffic, brand visibility and qualified contacts.
The formats rolled out
The formats I designed and rolled out, working with the Marketing and Sales teams and partner retailers.
Velomobiles
Velomobiles branded for the Carrefour Sports Clubs Programme (Fitcar ad network).
Student street marketing
Student street marketing on campuses and at metro stations.
Activations
In-store and car-park activations.
Tastings
Tasting workshops.
Promotional stands
Promotional stands in shopping malls and hypermarkets.
Flyers & goodies
Flyer and goodies distribution.
In detail
- Frequency
- 20 to 40 operations per year
- Production
- 80+ operations in total · 20+ street marketing · 60+ retail activations
- Formats
- Velomobiles · student street marketing · in-store activations · tastings · shopping-mall stands
- Coordination
- Internal: Marketing · Sales · partner retailers
External: field teams · hosts · Fitcar ad network - Locations
- France · Belgium · Réunion · Martinique · Guadeloupe · Mauritius
- Budgets
- €5K to €15K per operation
- Audience
- 1,000 to 5,000 people reached per operation (B2C)
- Results
- 80 to 200 leads per operation · 10,000+ goodies distributed · in-store traffic
The operations in pictures
A selection of photos of the street marketing operations and retail activations I rolled out. All photos on the portfolio.
Know-how
Frequently asked questions
Which field operations rolled out?
Velomobiles branded for the Carrefour Sports Clubs Programme, student street marketing on campuses and at metro stations, in-store and car-park activations, tasting workshops, promotional stands in shopping malls and hypermarkets, and flyer and goodies distribution.
How many operations rolled out?
80+ operations in total, including 20+ street marketing operations and 60+ retail activations, at a rate of 20 to 40 operations per year.
What results from street marketing and retail activations?
80 to 200 leads per operation, 10,000+ goodies distributed and in-store traffic, for 1,000 to 5,000 people reached per operation.
Which territories?
France, Belgium, Réunion, Martinique, Guadeloupe and Mauritius.
What budgets managed?
€5K to €15K per operation.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
Looking for a Marketing & Communication Manager · Senior Field & Event Marketing?
To run your events, grow your lead generation, strengthen your brand awareness, roll out your field activations, manage your digital strategies and build your communication plans.