Baptiste Lefevre
Major B2B tech AV & robotics trade shows
For Speechi (permanent), then CONEN Group and BalanceBox (freelance), I managed end to end the company's presence at major technology and digital innovation trade shows for Education, Business, Retail and Franchise networks: 87 B2B trade shows in total, 15 to 20 shows per year, 250 to 550 leads per edition and ~€750K/year of business generated.
Key figures
The results of the B2B tech, AV & robotics trade shows I led in France and Europe.
Facing competitors, at the heart of the market
End-to-end management of the company's presence at major technology and digital innovation trade shows for Education, Business, Retail and Franchise networks, in France and across Europe: EDUCATECH EXPO, SETT, IT PARTNERS, ISE, DIDACTA, LEARNTEC, WORKSPACE EXPO, BIM WORLD, SIEC, EQUIPHOTEL… Show selection and space negotiation, stand design with stand builders, product demo staging (interactive displays, collaboration solutions), equipment logistics and shipping, team recruitment and briefing, pre-show invitation campaigns, on-site lead qualification and post-show sales follow-up.
These shows took place in Lille, Paris, Nantes, Marseille, Lyon, Brussels, Namur, Ghent, Barcelona, Stuttgart, Karlsruhe, London and Amsterdam, on 15 to 45 m² stands with product demos and partner meetings. I coordinated the Sales, Marketing, IT and Product teams internally, and organisers, stand builders, carriers and partners externally, for budgets of €20K to €80K per edition (€350K/year) and an audience of 5,000 to 100,000 visitors per edition.
Goals
Position the company against competitors in the Education and Business markets, meet resellers and integrators, showcase new products and generate a steady flow of qualified leads for the sales teams in France and Europe.
From strategy to execution
The steps I led for each show, working with the Sales, Marketing, IT and Product teams.
Show selection
Show selection and space negotiation.
Stands
Stand design with stand builders.
Staging
Product demo staging: interactive displays, collaboration solutions.
Logistics
Equipment logistics and shipping.
Teams
Team recruitment and briefing.
Invitations
Pre-show invitation campaigns.
Lead qualification
On-site lead qualification.
Sales follow-up
Post-show sales follow-up.
In detail
- Frequency
- 15 to 20 shows per year
- Production
- 87 B2B tech AV & robotics trade shows in total
- Formats
- 15 to 45 m² stands · product demos · partner meetings
- Coordination
- Internal: Sales · Marketing · IT · Product
External: organisers · stand builders · carriers · partners - Locations
- Lille · Paris · Nantes · Marseille · Lyon · Brussels · Namur · Ghent · Barcelona · Stuttgart · Karlsruhe · London · Amsterdam
- Budgets
- €20K to €80K per edition (€350K/year)
- Audience
- 5,000 to 100,000 visitors per edition (B2B)
- Results
- ~€750K/year of business generated · 250 to 550 leads per edition
The stands in pictures
A selection of the stands I led at B2B tech, AV & robotics trade shows in France and Europe. All photos on the portfolio.
The videos of the projects
Know-how
Frequently asked questions
Which B2B tech, AV & robotics trade shows?
Major technology and digital innovation trade shows for Education, Business, Retail and Franchise networks, in France and across Europe: EDUCATECH EXPO, SETT, IT PARTNERS, ISE, DIDACTA, LEARNTEC, WORKSPACE EXPO, BIM WORLD, SIEC, EQUIPHOTEL…
How many B2B trade shows led?
87 B2B tech, AV & robotics trade shows in total, at a rate of 15 to 20 shows per year, with stands from 15 to 45 m².
What results from B2B trade shows?
Around €750K of business generated per year and 250 to 550 leads per edition, for an audience of 5,000 to 100,000 visitors per edition.
Which cities?
Lille, Paris, Nantes, Marseille, Lyon, Brussels, Namur, Ghent, Barcelona, Stuttgart, Karlsruhe, London and Amsterdam.
What budgets managed?
€20K to €80K per edition, for an overall budget of around €350K per year.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
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