Baptiste Lefevre
Virtual events & live B2B tech AV & robotics webinars
For Speechi (permanent), I created and hosted a programme of live webinars on technology and digital innovation for Education and Business, as well as for the partner reseller network across Europe, produced from the Lille head office and Paris showroom: 52 sessions, 110 to 170 registrants and 60 to 120 attendees per session, ~55 to 70% attendance rate.
Key figures
The figures of the live webinar programme I created and hosted for Speechi.
Live demos, across France and Europe
Created and hosted a programme of live webinars on technology and digital innovation for Education and Business, as well as for the partner reseller network across Europe, produced from the company's Lille head office and Paris showroom. Topic selection with product and sales teams, scripting, live product demos, speaker preparation, registration campaigns via email and social media, technical broadcast management, live Q&A, then attendee follow-up and lead handover to the sales teams.
Each session lasted 30 minutes, with live product demos and Q&A. I coordinated the Sales, Product and IT teams internally, and suppliers and partner speakers externally, for a budget of €200 to €400 per session, 110 to 170 registrants and 60 to 120 attendees per session.
Goals
Reach a wide audience across France and Europe with no travel constraints, demonstrate products in real conditions, generate leads and demo requests, and nurture relationships with prospects, customers and partner resellers.
From topic to leads
The steps I led for each session, working with the Sales, Product and IT teams.
Topics
Topic selection with product and sales teams.
Scripts
Scripting.
Speakers
Speaker preparation.
Registrations
Registration campaigns via email and social media.
Broadcast
Technical broadcast management and live product demos.
Q&A
Live Q&A with attendees.
Follow-up & leads
Attendee follow-up and lead handover to the sales teams.
In detail
- Frequency
- 10 to 12 sessions per year
- Production
- 52 sessions in total
- Formats
- 30-min live webinars · product demos · Q&A
- Coordination
- Internal: Sales · Product · IT
External: suppliers · partner speakers - Locations
- Lille · Paris
- Budgets
- €200 to €400 per session
- Audience
- 60 to 120 attendees per session (B2B)
- Results
- 110 to 170 registrants per session · ~55 to 70% attendance rate · leads & demo requests
The webinars in pictures
A selection of photos of the Speechi live webinars I created and hosted. All photos on the portfolio.
The videos of the projects
Know-how
Frequently asked questions
What webinar programme created?
A programme of live webinars on technology and digital innovation for Education and Business, as well as for the partner reseller network across Europe, produced from Speechi's Lille head office and Paris showroom.
How many webinars hosted?
52 sessions in total, at a rate of 10 to 12 sessions per year, as 30-minute live webinars.
What audience for the webinars?
110 to 170 registrants and 60 to 120 attendees per session, i.e. an attendance rate of around 55 to 70%.
What results from the webinars?
Leads and demo requests handed over to the sales teams.
What budget per session?
€200 to €400 per session.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
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