Baptiste Lefevre
Direct, digital & print marketing, communications & content
From Pause VIPee to Austral Groupe Énergie, by way of Speechi and my freelance assignments, I co-built the digital strategy and communication plans as a team, then led their roll-out as project manager: 400+ deliverables, a 40,000+ contact base built and nurtured over time and a 15 to 25% average open rate.
Key figures
The figures of the direct, digital and print marketing, communications and content I led.
Nurturing leads, feeding the pipeline
Co-built the digital strategy and communication plans as a team, then led their roll-out as project manager, working with the art direction and sales teams: emailing and newsletters, marketing automation and CRM, SEO content (blog, web pages, product pages), social media and print collateral, presenting product videos on camera, and marketing workflow automation with generative and agentic AI (research, content, reporting).
This work covered France, Belgium, Europe, Réunion, Martinique, Guadeloupe and Mauritius, at a rate of 1 to 4 campaigns per month. I worked internally with the art direction, sales and Product teams, and externally with web and print agencies and printers, for a budget of €20K to €50K per year, using tools such as HubSpot, Salesforce, Pipedrive, Zoho, WordPress, PrestaShop, Adobe, Canva and generative and agentic AI.
Goals
Generate and nurture leads, support product launches and events, and feed the sales pipeline.
From communication plan to AI workflows
The levers I led, working with the art direction, sales and Product teams.
Strategy & plans
Co-building the digital strategy and communication plans as a team.
Emailing & newsletters
Email campaigns and newsletters.
Automation & CRM
Marketing automation and CRM.
SEO content
Blog, web pages and product pages.
Social media & print
Social media and print collateral.
Product videos
Presenting product videos on camera.
AI workflows
Marketing workflow automation with generative and agentic AI: research, content, reporting.
In detail
- Frequency
- 1 to 4 campaigns per month
- Production
- 400+ deliverables in total
- Formats
- Emailing & newsletters · blog & SEO/SEA · LinkedIn · websites & e-commerce · print · AI workflows
- Coordination
- Internal: art direction · sales teams · Product
External: web & print agencies · printers - Locations
- France · Belgium · Europe · Réunion · Martinique · Guadeloupe · Mauritius
- Budgets
- €20K to €50K/year
- Audience
- 40,000+ contacts (B2B/B2C)
- Results
- 40,000+ contact base built and nurtured over time · steady flow of inbound leads for the sales teams · 15 to 25% average open rate
The deliverables in detail
The volumes I produced and led, from digital to print.
Know-how
Frequently asked questions
Which marketing and communication levers led?
Emailing and newsletters, marketing automation and CRM, SEO content (blog, web pages, product pages), social media and print collateral, presenting product videos on camera, and marketing workflow automation with generative and agentic AI.
What volumes produced?
400+ deliverables in total, including 200+ email campaigns and newsletters, 150+ blog articles, 30+ web pages, 20+ print catalogues and brochures and 50+ on-camera product videos.
What results from marketing and communications?
A 40,000+ contact base built and nurtured over time, a steady flow of inbound leads for the sales teams and a 15 to 25% average open rate.
Which tools used?
HubSpot, Salesforce, Pipedrive, Zoho, WordPress, PrestaShop, Adobe, Canva, LinkedIn, ClickUp, Slack, Trello and generative and agentic AI.
What use of AI?
To automate marketing workflows: research, content and reporting. I set up 5+ automated workflows.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
Looking for a Marketing & Communication Manager · Senior Field & Event Marketing?
To run your events, grow your lead generation, strengthen your brand awareness, roll out your field activations, manage your digital strategies and build your communication plans.