Baptiste Lefevre
Roadshows & award ceremonies
As a freelancer for Carrefour, with GOCAD Services and Fitcar, I managed the event delivery, production and operations of the in-store award ceremonies of the “Sports Clubs Programme”: every month, Carrefour gives a 9-seat electric minibus to the club with the most points. 12 editions, 12 clubs rewarded, 60 to 150 attendees per edition.
Key figures
The figures of the Carrefour Sports Clubs Programme award ceremonies I managed.
A memorable moment in every store
As part of its “Sports Clubs Programme”, Carrefour runs a monthly challenge with its customers for the benefit of their club. Following on from the Paris 2024 Olympics, Carrefour gives a 9-seat electric minibus each month to the club with the most points. Managed the event delivery, production and operations of the in-store award ceremonies.
Every month, an in-store award ceremony with sports activations and the electric minibus handed to the winning club, in Lille, Paris, Nantes, St-Maur-des-Fossés, Grenade-sur-l'Adour, Crêches-sur-Saône, Lagnieu, Marck, Évran, Rinxent and Duclair. I worked with Carrefour (head office and stores) and GOCAD Services, as well as the clubs, the Fitcar ad network and event suppliers, for a budget of around €20K and 60 to 150 attendees per edition.
Goals
Showcase Carrefour's commitment to grassroots sport, create a memorable, unifying moment in each store, strengthen ties with customers and local clubs, and generate press and social media coverage.
From event delivery to operations
The three areas I managed for each award ceremony, working with Carrefour (head office & stores) and GOCAD Services.
Event delivery
Managing the event delivery of the in-store award ceremonies, with sports activations.
Production
Managing the production of each award ceremony, with the clubs and event suppliers.
Operations
Managing the operations of the in-store award ceremonies, through to handing the electric minibus to the winning club.
In detail
- Frequency
- 1 edition per month
- Production
- 12 editions in total
- Formats
- In-store award ceremonies · sports activations · electric minibus handed to the winning club
- Coordination
- Internal: Carrefour (head office & stores) · GOCAD Services
External: clubs · Fitcar ad network · event suppliers - Locations
- Lille · Paris · Nantes · St-Maur-des-Fossés · Grenade-sur-l'Adour · Crêches-sur-Saône · Lagnieu · Marck · Évran · Rinxent · Duclair
- Budgets
- ~€20K per edition
- Audience
- 60 to 150 attendees per edition (B2C)
- Results
- 12 clubs rewarded · local press coverage per edition
The award ceremonies in pictures
A selection of photos of the Carrefour Sports Clubs Programme award ceremonies I managed. All photos on the portfolio.
The videos of the projects
Know-how
Frequently asked questions
What is the Carrefour Sports Clubs Programme?
As part of its “Sports Clubs Programme”, Carrefour runs a monthly challenge with its customers for the benefit of their club. Following on from the Paris 2024 Olympics, Carrefour gives a 9-seat electric minibus each month to the club with the most points.
What role at the Carrefour award ceremonies?
As a freelancer, I managed the event delivery, production and operations of the in-store award ceremonies.
How many award ceremonies managed?
12 editions in total, one per month, with 12 clubs rewarded and 60 to 150 attendees per edition.
Which cities?
Lille, Paris, Nantes, St-Maur-des-Fossés, Grenade-sur-l'Adour, Crêches-sur-Saône, Lagnieu, Marck, Évran, Rinxent and Duclair.
What results from the award ceremonies?
12 clubs rewarded and local press coverage at each edition, for a budget of around €20K per edition.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
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