Baptiste Lefevre
Festivals & consumer brand activations
At Austral Groupe Énergie, I designed and led the brand activation at SAKIFO Musik Festival in Saint-Pierre (Réunion): the Solar Booth, a fully self-sufficient solar-powered stand with photo booth, temporary tattoos, make-up and solar energy education, in front of 30,000 to 40,000 festival-goers, with 50 to 150 leads generated.
Key figures
The figures of the Solar Booth I designed and led for Austral Groupe Énergie at SAKIFO Musik Festival.
Solar energy, tangible and fun
Designed and led Austral Groupe Énergie's activation at SAKIFO Musik Festival in Saint-Pierre (Réunion): the Solar Booth, a solar-powered experiential space. The concept was developed from two creative routes and consolidated in a strategy meeting.
The Solar Booth offered a photo booth, temporary tattoos, make-up and solar energy education. I coordinated the Marketing, Communications and Sales teams internally, and the festival organisers and set design, photo booth and make-up suppliers externally, for a budget of €10K to €20K. The contacts collected were then followed up through a HubSpot newsletter campaign.
Goals
Make solar energy tangible and fun for the general public, and generate qualified contacts.
From concept to activation
The steps I led, working with the Marketing, Communications and Sales teams.
Concept
Developing the concept from two creative routes.
Approval
Consolidating the concept in a strategy meeting.
Solar Booth
Designing a fully self-sufficient solar-powered stand.
Activations
Photo booth, temporary tattoos, make-up and solar energy education.
Coordination
Coordination with the festival organisers and suppliers: set design, photo booth, make-up.
Leads & follow-up
Capturing qualified contacts, then follow-up via a HubSpot newsletter campaign.
In detail
- Frequency
- 1 edition per year
- Production
- 1 edition in total
- Formats
- Fully self-sufficient solar-powered stand with photo booth, temporary tattoos and make-up, solar energy education.
- Coordination
- Internal: Marketing · Communications · Sales
External: festival organisers · set design · photo booth · make-up - Locations
- Saint-Pierre · Réunion
- Budgets
- €10K to €20K per edition
- Audience
- 30,000 to 40,000 festival-goers per edition (B2C)
- Results
- 50 to 150 leads per edition · follow-up via HubSpot newsletter campaign
The Solar Booth in pictures
A selection of photos of the Solar Booth I designed for Austral Groupe Énergie at SAKIFO Musik Festival. All photos on the portfolio.
Know-how
Frequently asked questions
What concept for the Solar Booth?
A fully self-sufficient solar-powered stand, designed for Austral Groupe Énergie's activation at SAKIFO Musik Festival in Saint-Pierre (Réunion).
What activations at the Solar Booth?
A photo booth, temporary tattoos and make-up, as well as solar energy education.
What goals?
Make solar energy tangible and fun for the general public, and generate qualified contacts.
What results at SAKIFO Musik Festival?
50 to 150 leads per edition, followed up via a HubSpot newsletter campaign, in front of 30,000 to 40,000 festival-goers.
What budget managed?
€10K to €20K per edition.
How to contact me?
Through the contact form on my portfolio or on LinkedIn. My resume and my book can be downloaded as PDFs from the portfolio.
Other projects
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